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I recently came across a comment that caught my attention: "It seems like her stuff was helpful in the beginning but then they changed ingredients & formulas to save costs. Which costs them in the end." If you've spent any time in the beauty community, you've probably seen this exact conversation play out dozens of times. A product goes viral. Thousands of people swear it's the best thing they've ever used. Then, months later, reviews start appearing that sound something like